When Courtney approached us her planning business was growing rapidly and she wanted a brand that would distinguish her as a premier wedding planner within Alabama and beyond. She had all the elements that make a solid brand foundation: a great customer experience, experience that results in exceptional work, and a clear vision.
We worked with Courtney to completely refresh her brand with a new brand identity that includes subtle hints at her experience, a website that showcases her work alongside her unique approach, and branded materials to compliment the client experience.
The primary logo features a customized, modern typeface. The “B” was designed with a wave detail representing the calm and ease in our client experience. The overwhelming societal message to couples is that wedding planning equals stress. Courtney’s goal is to be a source of calm, creative energy creating a worry-free, fun planning experience.
The new brand mark is the simplified visual representation of the CBE brand. The seal was inspired by a compass. CBE’s goal with planning is not to lean into every trend or current style, it is leading you in the direction that is most true to your story and visually design an experience around that.
Finally, a fully re-designed online home to share the stories, the services, and the CBE experience. Thoughtfully inspired by intricate floral patterns, timeless home decor, and exquisite paper goods.
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